---
title: Employers Ramp Up Counter-offers to Retain Staff
description: Learn about employers using counter-offers to retain key staff amid skills shortages. Get insights from CIPD's research on effective retention strategies.
---

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# [Employers Ramp Up Counter-offers to Retain Staff](https://www.dhpayroll.co.uk/blog/employers-ramp-up-counter-offers-to-retain-staff)

 Written by [Emma Barnes](https://www.dhpayroll.co.uk/blog/author/dhpaymin) | Jul 26, 2024, 8:53:31 AM

Employers ramp up counter-offers:

Employers are increasingly turning to counter-offers to retain key staff as skills shortages persist, new research suggests.

According to the [Chartered Institute of Personnel and Development (CIPD)](https://www.cipd.org/en/), 51% of employers who use counter-offers as part of their retention strategy have offered a higher number over the last 12 months.

A quarter of employers who have made competing offers to leaving staff anticipate they will need to offer even more in the next year, with only 8% expecting to offer fewer.

The CIPD’s survey of 2,000 UK employers also found that 38% of counter-offers matched the salary of the new job offer, and 40% offered even higher sums.

However, only 29% of employers believe counter-offers are ineffective at retaining staff. According to the CIPD, this suggests the practice “may only be valuable as a short-term option and employees will move if the wider package does not meet their expectations”.

Jon Boys, senior labour market economist at the CIPD, said:

“While pay is often the most typical focus of a counteroffer, there are other things employers should consider in making roles more attractive, such as flexible working, additional paid holiday, opportunities for career development, or better pension contributions.”

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